Hotel industry leaders push for bigger marketing, Green Fee as Hawaii fights to regain momentum

By Jill Kuramoto for KHON2 News

KHON2 News

Hawaii’s visitor industry may be showing signs of life, but hotel industry leaders say the road to full recovery is still far from smooth.

Cautious optimism amongst growing competition is the general feeling amongst industry leaders who gathered today at the annual hospitality conference at the Outrigger Reef Waikiki Beach Resort, hosted by the American Hotel and Lodging Association…

…Meanwhile, hotel leaders are backing a proposed “green fee” — expected to generate roughly $100 million — to restore beaches, protect shorelines and invest in infrastructure.

$7 million in Waikiki Beach replenishment was recently proposed by an advisory committee.

Click here to read the full article published by KHON2 News on Feb. 12.